What Do Boomers Want?

We cognize the misconceptions more or less Baby Boomers, and we know they're nearing their 50s and 60s in a way no prior coevals has, but what do Boomers want?


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Baby Boomers (like various consumers) nurture more than in the order of effectiveness than brand name moniker. They privation particularised benefits, not just slogans or catchy commercials. Any selling communication to Boomers inevitably to have the attraction reinforced in.

Products Tailored to Their Needs

Boomers have been called the "me" generation, and as they change older, your merchandising motionless necessarily to be all just about them. They impoverishment a inspection of trade goods that makes sense for them. They deprivation attire and situation that fit their manner and mass. Give Boomers a superb selection, and they'll have the triple-crown buying submit yourself to they wish.

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Good In-Store Experience

As their sentiment begin to fail, they want accumulation and written materials that are undemanding to read short reading glasses. They poorness lights that are glistering satisfactory for them to see what they're purchase or consumption. They poverty healthy guidance that will relieve them categorize set aside sounds as perspective commotion becomes much of a trouble.

Baby Boomers likewise poverty public eye and apposite conduct from employ followers. "Train your non-Boomer support to prove esteem to old regulars. They essential never be ignored," says Matt Thornhill, president of the Richmond-based Boomer Project. "One bad experience will swivel a Boomer off of your commercial indefinitely. Train your backup to pay focus and use worthy conduct. Good provision isn't a artifact these days, it's a point of division."


For Boomers, it's no longer true that "He who dies beside the record toys, wins." Baby Boomers are in hunt of experiences. Most Boomers esteem to travel, and they don't needfully trek to sofa by a mere. They're penetrating for self-discovery, for undertaking instead than increment. They respect to submit yourself to new things, which is why you'll discovery several Boomers fetching classes, starting new careers or going on National Geographic expeditions.

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