o Banner Ad - A clear ad related to an advertiser's website. These commonly run intersectant the top of the page but can also run up the folio ("skyscrapers"). Banners are ordinarily pocket-sized by sized.

o Banner Views -The amount of times a ensign is seen by users. This is ordinarily the one and the same as "page views," but counts the numeral of modern times the flag is in actual fact downloaded instead than the figure of modern world the leaf is downloaded. Some users click away past the flag finishes loading.

o Clicks/ Click Throughs - Banners are operated by clicking the pointer terminated them. Not too amazingly these responses are titled "clicks" or "click throughs."

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o Click Through Rate (CTR) - The proportion of users who see the banner and chink on it.

o Conversion Rate -The pct of race who stop by your parcel of land and in fact bestow you investments. The complex the better!

o Cookies - Small files settled on a user's information processing system. They're utilized for all sorts of reasons and by all sorts of sites. Banner ads use them to engineer in no doubt the soul hasn't seen the ensign recently, which superior brought them to the advertiser's site, and even which adverts they've seen of late.

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o CPM - "Cost Per Mille." The magnitude you pay for all m times a banner is shown-the routine way of charging for banners.

o Hits - The figure of modern world a dining-room attendant receives a will for a Web page or an emblem. Not a marvellous way to method colour. One page can have scads of descriptions and get lashings of hits, even if it's single seen onetime. Often, relations will say "hits" when they truly mean "page views" or "impressions."

o Page Impressions or Page Views -The figure of present a Web folio has been requested by the server. Much more high-fidelity than hits: each perspective is a future punter looking at a page of your position. But not needfully a diverse punter...

o Unique Users - The associates who download a Web page, counted by IP computer address. You deprivation to bring on oodles of users to your parcel so that you can compile a extensive bargain hunter substructure. The same soul clicking on a streamer a cardinal present time could expenditure you hard cash short accretive your gross sales. Most prestigious sites will order of payment the IP computer code of the somebody clicking on a association and with the sole purpose put a figure on it once in a 24-hour extent. If a location doesn't do this, don't flaunt near them.

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